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Business world models

Take informed decisions, anchored in models that you trust. We build statistical models that explain the drivers behind your business and help you pilot the uncertainty.

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Actionable insights

Whether it's about assessing the impact of a new product launch, new competitor entry, the effectiveness of a campaign, or simply tracking the evolution of your results on a daily basis - our solution is anchored in your business' dynamics, modeling your performance drivers explicitly, and understanding the factors that drive the market. We balance statistical rigor and interpretability, and deliver models that help you take the right decisions.

Explaining 
the trend

Was it an external factor (changing consumer habits, credit conditions...) or something that your team did (marketing campaigns, specific projects)?

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React faster to opportunities and avoid costly over investments

Forecasting
performance

Are you performing above or below "normal" trend given the current environment?

 

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Interpret performance correctly - scale what works, fix what doesn't

Optimizing resources

Project A or project B? Am I over or under investing? What's the level of investment that maximizes my return?

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​Optimize your spend across projects, channels, locations

Ready to Elevate Your Analytical Insights?

40folds' SaaS solution is based on vertical-specific business knowledge, priors and benchmarks - so that the models fit your business reality.

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​We use advanced mathematical methods (Bayesian regression, Bayesian Neural Networks, Transformer-based attention models), to deliver unparalleled insights from your data. 

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Connect with us to explore how our innovative models can accelerate your company's growth and help you deliver the ROI you're looking for.

contact@40folds.com
60 Rue François 1er

75008 Paris, France

© 2025 by 40folds. All rights reserved.

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